Award-winning! Marketing Award Saar 2023 for HYLO^® Sport

URSAPHARM Arzneimittel GmbH has won the Marketing Award Saar 2023 from Marketing Club Saar e.V. in the ‘Best Company / Best Initiative’ category

The Marketing Award Saar 2023 was presented on Tuesday evening (21 November 2023) in a festive setting against the magnificent backdrop of the Alexander Kunz Theatre in Saarbrücken. From a wide range of exceptional nominees, the expert panel honoured our company in the ‘Best Company / Best Initiative’ category for the appearance and sustainable impact of our HYLO^® SPORT sponsoring brand. 

The panel’s reasons make us proud and reinforce the path that we have chosen to take. Here are the appreciative words of Marketing Club Saar’s president Anja Persch: 

The idea of creating a whole new brand was based on the fundamental concept that successful sponsoring not only involves providing financial means, but also should be a partnership in multiple different areas. The company’s aim was to develop a brand combining all of the company’s sponsoring activities. As well as increasing name recognition for both products and athletes across various areas, this project focused on providing regional added value thanks to a commitment to the region and an effort to showcase Saarland in national and international sport. By making optimum use of all marketing policy tools, both online and offline, they have been able to achieve huge reach and demonstrable success.